home staging

Simple Serenity

As of a couple weeks ago, we've added a new project to our portfolio. So, take that as an excuse to go check out our portfolio if you haven't, or haven't lately! The new project is titled Simple Serenity and is a master bedroom in a city house here in midtown Harrisburg. This property was vacant and on the market for sale. And, as you know, vacant homes are not easily sold, since the potential of the spaces is difficult for buyers to visualize. So, that's where we came in. We took on this home staging project to give the potential buyers a great idea of how this home can look furnished and simply styled.

Since this home is here in the city, we focused on a urban sophisticated design concept, with a subtle color palette of grey and beige against the strong contrast of light walls and dark furnishings. Then, we added a few metallic accents mixed with natural accessories to give the space some drama but with a comfortable feeling of nature.

Here are a few photos from the portfolio - just to give you a snippet!

Overall shot of the space.

Dresser shown in a niche.

Accessories on the dresser.

Shot of the headboard and bedding.

Detail shot of the mirror.

And since you might be wondering.. This home SOLD just a little over a month after being staged. What a true testament to the effectiveness of home staging. I am always happy to help homeowners get their properties sold fast and for the highest price. So, if your planning to put your home on the market, give us a call first!

Brochures, Pamphlets?

Brochure is kinda an ugly word! If you know me at all, you probably know that words (and names) are a big thing for me. Some are nice, pretty words, while others are, well, not so much. Some sound good rolling off the tongue and look nice when written, and some even taste good (if you can understand that), but then there are others that are really quite ugly. These words don't sound good, don't look good, and don't taste good and, therefore, make it really hard to say. Therefore, I try to find alternatives. Of course, this is all subjective, and most people have no problems with words! Unfortunately I 'suffer' from this problem, hehe! The funny part is that apparently it's contagious, because Logan has only developed this in the past few years - oops! Anyway, to me, brochure is one of those words. So, in thinking of an alternative word to use, I came up with pamphlet - which I can only say is a smidge better. It still has its issues, with the somewhat awkward spelling and the short cut pronunciation in speaking (ie. pan-flet), ugggh! So, I'm looking for an even better word. Anyone have suggestions?

Well, I admit I'm a bit quirky, but nonetheless, I'm only talking about these words because we've got good news! StudioVB has designed and printed new brochures, pamphlets, or whatever you want to call them, for our home staging services! It's spring time and it's that time of year when lots of people put their homes on the market, and lots more go house hunting. So, we are reaching out to realtors and homeowners both to offer our services. If you, or anyone you know, is thinking of putting their home on the market, call us first!

Anyway, thought we'd share a few pics of the new tri-fold informational advertisement (aka brochure).

Close-up of front of brochure

The front side of the brochure - unfolded.

Front of brochure

Inside back of the brochure.

View of the benefits of home staging

Imgae of me folding the brochures by hand

The final product.

Staging Tips!

So, last post I talked about home staging and the incredible benefits homeowners get from taking just a few simple home staging steps. Well, I also mentioned that I might list some tips to get you DIYers started. So, that’s what I’ve got in store for you this post. Check it out below! A sold sign in front of a home

Key Tips to Staging your Home for Sale:

De-clutter – With a staged home, it’s likely to sell fast - so you might as well start packing early! Remove all items that are cluttering your spaces (even donate some to charity). Homebuyers want to see the house, not your things. In this case, as with many things, less is more.

De-personalize – Homebuyers want to envision themselves in your home, so let them do so by taking down personal photographs, personal religious icons, personal style décor, etc. You want any buyer that walks through your door to feel at home!

Make Repairs – You know that broken door hinge you’ve been meaning to fix – do it! And also fix any other tiny dents, dings and broken things around the house. These will be big distractions for homebuyers.

Update – Most homebuyers are looking to buy a new home that is move-in ready. But, they are not looking to buy your old carpet and lighting fixtures with it. So, go ahead and do the little bit of work to update any fixtures and finishes that are out-of-date. These outdated aspects of the home scream “lots of work to be done”. And don’t worry, you’ll definitely see a good return on this!

Clean – Wash, scrub and dust all parts of the home until it sparkles. Think about it, this might be the last time you have to. A super clean house makes a great impression, and tells buyers that the home was well kept!

Stage – Lastly, stage the home to be tasteful, beautiful, and appealing to almost anyone. Buyers want to see functionality and how they can use the space, so give them hints of that through-out. Here is where you’ll definitely need professional help. Stagers know what the trends are, what buyers are currently looking for, and what has been proven to show best. So, let us help. Contact us today!

To Stage or Not to Stage?

Thinking back (over some of these past few posts) on our house hunting journey, I am recalling some of the really horrible houses we viewed during our hunt. I should clarify, they weren’t horrible homes; they were just poorly shown. No prospective buyer would have made an offer on them simply because of how the homes presented. This fact inspired me to write a post on one of the many aspects of interior design - home staging. Home staging, for anyone who might be unfamiliar with the term, is the art of preparing, designing and staging a home for sale to show the home in its best light and to appeal to the widest range of potential buyers. This is done quite simply in just a few key steps and has been proven to sell the home faster and for more money! It’s a win-win situation for everyone. So, why wouldn’t you do it? It’s a mystery to me why there are still lots of home sellers that don’t get this simple concept.

Check out a couple before and after shots to see for yourself. Which photo attracts you more?

Before and after shots of a home office that has been staged.

Before and after shots of a bedroom that has been staged.

Before and after shots of a laundry room that has been staged.

Before and after shots of a dining room that have been staged.

But, I’ll give these home sellers the benefit of the doubt and assume that it’s not because they don’t get the concept or see the value in it, but maybe that they are just unaware. So, I decided to post a quick list of the major benefits of home staging, and maybe if you are lucky we’ll even give some tips for the do-it-yourselfers in an upcoming post.

But I must say, while I totally appreciate D-I-Y techniques, you really can’t beat the services and expertise of a trained professional home stager that can help you through the process during what is often a very busy and stressful time. That’s where I come in! So, if you are looking to sell your home in the near future definitely contact us here at StudioVB.

But, in the meantime, here is just a taste of some inspiring benefits of home staging.

Faster Sale – Home staging has been proven to reduce the time a home stays on the market – averaging 1 month or less, as compared to un-staged homes at 161 days on the market, ouch!

Higher Sales Price - Staged homes sell for an average of 7% more money than un-staged homes, which means an extra $14,000 on the purchase price of a $200,000 home. That’s worth it, if you ask me, and a great return for a fraction of staging costs!

Wide Range of Buyers – A home stager will help you eliminate the potential of turning away certain buyers based specific tastes, lifestyle preferences, etc. Resulting in a home that appeals to a wide range of buyers.

Visualized Potential – 10% of buyers cannot visualize the potential of a home. A staged home will show the potential and without this, the potential of the home is only left to a buyer’s imagination, which is often very limited. Plus, showing the home to its fullest potential also makes for beautiful listing photographs attracting interested buyers right from the start!

Objective Perspective – As the homeowner, it’s hard to step back and look at your home objectively. A home stager is trained to do just that and provide you with insight into the point of view of the buyer.

So, even with just those benefits, you can see why it’s a must-do when planning to sell your home!