StudioVB is the product of creative duo Valerie and Logan Betz (and yep, we’re husband and wife). Our studio was born from our love of design and our entrepreneurial desire to build something personal, unique, and successful. Lucky for you, we each have individual strengths and specialties, which together balance StudioVB perfectly. And while our in-house staff may be small, we work with a network of other professionals to offer you, our clients, a comprehensive service. And, because we feel that the creative process is a collaborative one, we also consider you a part of our team. As you get to know us, you’ll quickly learn that we are passionate, down-to-earth, detailed, and, while we remain professional, we like to keep things pretty casual.
Your go-to creative duo.
Valerie Betz, NCIDQ
Interior Designer + Owner
Valerie is the creative direction behind the studio and the face of the company. As the principal designer, she spends her days designing, meeting with clients, shopping, managing projects, handling business development, and occasionally blogging about it all. And when not working, she loves being a mama to her little boy, Hayes, and being creative and crafty any chance she gets.
She is small town bred, but big city educated and trained, and uses a blend of those experiences in her design to create sophisticated, stylish spaces with comfortable, functional livability. After earning her Bachelor’s Degree in Interior Design from the prestigious New York School of Interior Design and working for several notable design firms in New York City, she returned to her native Central PA and, together with Logan, launched their design studio. It was during this time, that she also earned the coveted NCIDQ certification, registering her as a professional interior designer. She is genuine, creative, down-to-earth, and just who you’ve been looking for to help you design your spaces!
She has a major sweet tooth!
She is also an artist and loves working with her hands.
She loves to-do lists!
Business + Marketing + Owner
Logan is the engine behind the company, making all aspects of the business run seamlessly. He spends his time managing advertising/marketing, handling the accounting, keeping up with social media, managing our etsy shop, and also assists in the design and installation of client projects. And, of course, when not working, he loves being silly with his son, Hayes, being handy around the house, and hanging out with friends and family!
With his education in business, and his many years of experience managing and operating several successful small businesses, he brings invaluable skills to his work – an obvious attention to detail, impeccable organization, and a strong business sense. These aspects are what assures our clients a great working relationship with StudioVB. However, it's the combination of these rather boring skills with his more creative side (both artistically and musically), that make him the perfect compliment to the design team. He is not only easy-going, friendly, and hard-working.. he's also quite funny too!
He is an all-around family man!
He is also a musician and plays multiple instruments.
He loves to be outdoors!
Affiliations, accreditations, etc.
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